Thursday, 11 April 2013

Four points to better landing page conversions

A lead generation page is only as efficient as its components. Make the most of the advantages connected with these components by sufficiently and accurately using them is the base to optimize your landing page design. By remembering following seven points, you will be able to improve your landing page designs from being just normal to being highly efficient.

Write correct and short headings: Write brief headings to give your potential clients complete knowledge of what you need them to do. You must ensure that your headings are relevant to your offer. Make headlines as short as feasible; however don’t make your headings too unclear or puzzling.

Use unique, creative and related content: don’t use repetitive words or sentences. Your online visitors will lose interest I your content and will not bother to read it. Try to keep your content as relevant and valuable as you can, so that visitors don’t lose interest and easily find what they are looking for. Provide each and every offer that you have for your visitors. The most important aspect you are required to concentrate on is the grammar and spelling and sentence structure of your content. A content which has grammatical mistakes can easily cause the visitors to leave your page right away. You should ensure to proofread content satisfactorily prior to putting it up.

Usage COLORS and PHOTOS suitably: You should come up with an eye-catching color combination but it should not be totally over the top. It is better to keep the color variety to as minimum as you can but it still should look attractive and simple. In addition, it is recommended to make use of images that can quickly grab the attention of your visitors as soon as they land on your page.

Use a Strong and Unique CTA: It is well known fact regarding the landing page design that include CTA that they get better reaction from the online visitors and have more conversion rates as opposed to those landing pages which don’t include a CTA. Most of the people go with the general “Buy Now!” or other alike boring CTA. You should better not use such CTAs as these are too much used. You should create some innovative and unique CTA.

SOCIAL MEDIA integration: In spite of your online audience’s interest in your products and services, there are still some offerings that are not getting enough sales. Today, it is era of social media network and integrating your landing page with social media networks like Facebook and Twitter, you will be able to not only increase your sales but also boost online traffic on your page.

1 comment:

  1. I like all the four points described above. I suggest everyone to use of each of them to make improvements in the landing page in order to have high conversion rate. All these points are valuable and worth implementing.
    website conversion optimisation