Wednesday, 3 July 2013

Effective guidelines that help to make Awesome Landing Pages

Have you decided to make a successful landing page that provides you satisfactory conversion rate? You may have some knowledge to make the page but there are some essential guidelines which you are required to keep in mind and follow. If you follow the important guidelines given below, you will be able to get desired revenue and conversion rate from your website.

Content Improvements
Keep in mind that you get just three seconds to hook the online visitors in, so you are required to make your landing page design engaging and persuasive from beginning! You are required to ensure that you effectively and fully demonstrate what you are offering in a few seconds! It is better to make use of sub-headlines to highlight your messages. While developing content, you need to put focus on the persona! The online visitors and customers these days do not bother to read thoroughly, they just scan the things in few seconds. You should also use bullet points to enable your visitors to easily find what they want.

Design to Convert
Color contrast between different useful features of a landing page is very significant. You are required to make simple and professional looking design. If you do so, you will see the conversions rolling in! Never include any unnecessary things in your design. It must be user-friendly and easily navigate-able by your targeted online browsers. It must guide them and show them the way to find their desired things! You should ensure that landing page design and its valuable content are very helpful to lead people evidently and reasonably to your effectively designed call to action (CTA) button. It is better to make a landing page design around your CTA button. In addition, you are recommended to include a a progress bar in landing page design to see how it can increase the conversion rates.

Social Networking and SEO
In order to make your search engine optimization campaign successful, you need to work on the optimization of your landing page design. You will have to find out how many potential customers are talking interest in your products and services. You should always examine how many conversion you are getting on your landing page design through social media websites. You must allow your potential clients share your content on different social media sites such as Facebook, twitter and LinkedIn. You can do this by adding social media buttons on you lead capture pages so that people will be able to like your page or tweet about your products and services.

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